HB-Longest Ave is being remodeled!

In Blog, News // on April 10th, 2014 // by // No comment


HB-Longest Avenue will undergo a complete remodel in April! As our very first shop, HB-Longest Avenue holds a piece of many hearts here in Louisville and beyond, and we want to make sure it is in top shape for years to come. Business hours will be altered for the remodel:

  • Sunday April 13 2014 – close at 5pm.
  • Monday April 14 2014 – closed.
  • Tuesday April 15 2014 – closed.
  • Wednesday April 16 2014 – closed.
  • Thursday April 17 2014 – closed.
  • Friday April 18 2014 – reopen at 6:30am.

We’d love to see our regulars at one of our nearby locations while HB-Longest Avenue is being remodeled! Come see us at:

  • HB-Douglass Loop – in the Highlands at 2200 Bardstown Road
  • HB-Schnitzelburg – on Eastern Pkwy at Shelby Street – 822 Eastern Pkwy
  • HB-Frankfort Avenue – recently remodeled at 2714 Frankfort Ave in Crescent Hill
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HB-Frankfort Avenue is being remodeled!

In Blog, News // on April 3rd, 2014 // by // No comment


HB-Frankfort Avenue will undergo a complete remodel in April! As our second location, HB-Frankfort Avenue opened in August  1995, and serves as a busy neighborhood gathering place for Crescent Hill. We love this neighborhood, and want to make sure that we have a warm and comfortable shop for years to come. Business hours will be altered for the remodel:

  • Sunday April 6 2014 – close at 5pm.
  • Monday April 7 2014 – closed.
  • Tuesday April 8 2014 – closed.
  • Wednesday April 9 2014 – closed.
  • Thursday April 10 2014 – closed.
  • Friday April 11 2014 – reopen at 6:30am.

We’d love to see our regulars at one of our nearby locations while HB-Frankfort Avenue is being remodeled! Come see us at:

  • Vint – just down the street at 2309 Frankfort Avenue in Clifton.
  • HB-Chenoweth Lane – near the intersection on Frankfort Avenue, Shelbyville Road, Lexington Avenue, Breckinridge Lane, and Chenoweth Lane in St. Matthews.
  • HB-Shelbyville Road – in St. Matthews at 4305 Shelbyville Road.
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After 10 Great Years, We’re closing HB-Eastern Pkwy at Bardstown Road.

In News // on March 1st, 2014 // by // No comment

It’s been a great 10 years, but yesterday we announced that we are closing HB-Eastern Pkwy at Bardstown Rd on March 16. With several other Heine Brothers’ locations so close (Longest Ave is 0.4 miles away, Douglass Loop is 1 mile away, and Schnitzelburg is a about 2 miles away) and our lease up for renewal, it just makes more sense to close it and focus on our other locations. Your favorite baristas from Eastern Pkwy will still be around at our other shops, and a great local company will be moving in that we know you are going to be excited about – look for an announcement in March. A remodel of our first shop – Longest Ave – is coming this spring that’ll knock your socks off, and we have even more in store for 2014. Thanks everyone!



Press Release below.

Heine Brothers’ Coffee Turns Over a Highlands Location to Fellow Local Business Owner 

In late 2013, Heine Brothers’ Coffee had to make lease renewal decisions on two of its Highlands locations a mere 0.4 miles apart – the original Heine Brothers’ on Longest Ave and the Heine Brothers’ at the corner of Eastern Parkway and Bardstown Road.  While considering both renewals, it became clear that, one location made more sense than two.  Heine Brothers’ will leave its location at Eastern Parkway and Bardstown Road.  “We had a good 10-year run operating two stores less than a half a mile apart,” said Mike Mays, Heine Brothers’ Coffee Co-owner, “but after a lot of thought, we decided it made sense to go to one store in this part of the Highlands. It wasn’t an easy decision but we decided that we could never leave our original store connected to Carmichael’s on Longest Ave.”

Mays mentioned to a close friend and fellow local business owner that Heine Brothers’ was considering leaving one of its Highlands locations.  Interest was sparked and Heine Brothers’ is now excited to pass on this sought after location to a well-known, successful local business that will continue to help support the Highlands community.  “We love the Highlands and are thrilled to be opening on such a great corner,” said the fellow local business owner.

Heine Brothers’ is also happy to announce that it will remodel its original Longest Avenue store.  “We’ll be celebrating 20 years on Longest Avenue in October.  We’re excited to give this store some love and attention so that we’re ready for the next 20 years,” said Mays.

With the remodeling of the Longest Avenue store and the identity of the newcomer to Eastern Parkway and Bardstown Road anonymous, Heine Brothers’ encourages their friends, family and loyal customers to follow them on social media.  Here they will provide updates on the remodel as well as hints and the final reveal of what beloved local business will be occupying the space.

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Handmade Mugs

In Louisville, News // on December 18th, 2013 // by // No comment

Here at Heine Brothers’, we love to support local artists. Over the years, we have created relationships with many – from the rotating art shows that happen at HB-Douglass Loop, to the local cd’s that we sell from musical artists like Appalatin and Ben Sollee, to handmade mugs created by local artists available in our shops.

We have several mugs for sale right now from three great female artists right here in the Louisville area: Tonya Johnson, Suzy Hatcher, and Amy Rench.

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These one-of-a-kind handmade mugs are available now at your neighborhood Heine Brothers’ for $20 each.


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IdeaFestival Blend new in stores and online!

In Deals, News // on September 18th, 2013 // by // No comment




Heine Brothers’ is proud to offer our new IdeaFestival Blend! Available for a limited time only, IdeaFestival Blend is medium-bodied, smooth, sweet & chocolatey with hints of blackberry. We’re proud to partner with IdeaFestival on our newest blend, and a portion of each bag sold will go right to IdeaFestival to help them continue putting on a great event for years to come here in Louisville. Stay Curious.

Available now at your neighborhood Heine Brothers’, and also online!

Full press release below:

IdeaFestival® (IF), a leading celebration for creative thinkers and the intellectually curious which is hosting its annual conference later this month, announces the launch of a signature IdeaFestival blend, found only at Louisville’s iconic Heine Brothers’ Coffee. The new “Eye-Opening” blend was created especially for IdeaFestival in support of its mission to create positive, disruptive catalysts which stimulate individuals to think creatively and differently.

“When Heine Brothers approached us with this idea, we couldn’t resist,” said Kris Kimel, IdeaFestival Founder. “Heine Brothers’ and VINT have been great partners to the Festival since we moved here in 2006 and we all know that coffee is a great way to stimulate creativity so it is a perfect fit.”

The Heine Brothers “IF Blend” tries to mimic the smooth enthusiasm of the presenters and participants of Idea Festival.  Bold and Powerful, maybe even a little nutty, with a smooth finish.  The coffee is a blend of 100% Organic & Fair Trade coffee from Mexico & Uganda.

The new IF blend is available in 12 ounce bags at all 14 of Heine Brothers’ locations and online at It also will be available September 25 – 27, 2013 at Heine Brothers’ temporary location in the Kentucky Center Lobby during the Festival. For every $14 bag sold, Heine Brothers’ will donate $2 back to IdeaFestival to support its mission and programming.

Please visit for more information. Stay Curious!


About IdeaFestival®

Founded in 2000, IdeaFestival® programming is a year-round celebration of ideas to foster creativity, innovation and transformational learning. Anchored by the signature IdeaFestival event held each September in Louisville (September 24 – 27, 2013) and supplemented by ongoing IF University programs each month in Louisville and Lexington as well as independent IF Events throughout the year, IdeaFestival is a celebration for the intellectually curious. It’s an eclectic network of global thinkers and one-of-a-kind innovators bound together by an intense curiosity about what is impacting and shaping the future of the arts, business, technology, design, science, philosophy and education.

Visit to review the full list of 2013 confirmed speakers. Follow us @ideafestival and #IF13 to get the latest updates on speakers, sessions and affiliate events.

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Don’t Miss Out on Heine Brothers’ news and promotions!

In News // on September 9th, 2013 // by // No comment

Gmail users – this is for you! Google has definitely done a lot to make our lives easier and more productive, but now they have added a step to make sure that you see the email that you want to see. We hope that you value the messages you get from us (news, discounts, HBC Perks updates, community efforts and more!) and want to make sure that you see them if they are in another tab in your inbox.

All you have to do is drag this Heine Brothers’ email from the Promotions tab and drop it into the Primary tab. Then click YES when prompted to ensure all future emails from Heine Brothers’ show up in the Primary tab.

Thanks! Let us know what content you would like in our emails by Contacting us!

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HB-Fourth Street will be open for Ironman Louisville!

In News // on August 20th, 2013 // by // No comment

Heine Brothers’ is lucky enough to have a location right at the finish line of Ironman Louisville – and we’ll be open to help celebrate the victories! Come out to Fourth Street Live for the entertaining (and emotional) finish to Ironman Louisville 2013!

HB-Fourth Street will be open special hours this weekend:

  • Saturday Aug. 24 – 9am-1pm
  • Sunday Aug. 25 – 6am-midnight
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Off To Peru!

In Blog, Fair Trade, News // on August 9th, 2013 // by // No comment


Mike Mays (co-owner) and Andrea Trimmer (Director of Operations) are off to Peru! They are leaving today to visit coffee farmers in Pangoa, where a majority of our coffee from Peru comes from. Once arriving in Lima, Mike and Andrea have a 12 hour van ride over the mountains (altitude of 15,000 feet!) to reach their destination. As a 100% Fair Trade coffee roaster and member of Cooperative Coffees, we regularly visit farmers from different cooperatives to see the farms, share a meal, and get to know how life is for the farmers. The additional money that Pangoa receives from fair-trade coffee goes towards educational loans, healthcare, and more. Stay tuned for pictures and stories from origin!

Fast Facts on CAC Pangoa


  • Approx. 600 members
  • Based in San Martin de Pangoa (450 km east of Lima; in central Amazon)
  • Coffee grown between 1,100 and 2,000 meters
  • Economic diversification: cocoa, honey, roasted coffee (domestic market), ecotourism
  • FLO Certified since 2003
  • Organic certified since 2002

Read more about Pangoa here!

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Seed to Cup: Understanding Coffee – register now!

In Blog, Coffee 101, Louisville, News // on July 25th, 2013 // by // No comment

We have teamed with IdeaFestival University on a new event!

Seed to Cup: Understanding Coffee

Join IF University and Heine Brothers’ Coffee for a journey to coffee’s origin without leaving Louisville. This interactive class will begin with an overview of the coffee landscape and supply chain that is invisible to most coffee drinkers and enthusiasts. As part of this class, participants will join in a formal coffee cupping led by Heine Brothers’ Roast Master, Alec Risch.

What is the best tasting cup? How are beans blended to achieve a distinctive flavor?

After deliberating on the process of making coffee, class participants will engage in a series of cupping and roasting activities to produce an IdeaFestival Blend available at Heine Brothers’ Coffee retail locations throughout Louisville. Don’t miss out on this unique opportunity to create coffee worthy of the IdeaFestival label.

Facilitators: Mike Mays, Founder of Heine Brothers’ Coffee and founding Member of Cooperative Coffees, will share his stories of 19 years traveling to origin and how the coffee landscape has morphed to where it is today.

Alec Risch, Heine Brothers’ Roast-master, will lead the group in a cupping and coffee discussion to identify the properties most desirable in the IF Blend.

Important Note: Participants are asked to arrive at 9:15 a.m. Each participant will take home a 12.oz bag of coffee they cupped and roasted that day.

Click here to register!

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Best of Louisville!

In Blog, Louisville, News // on June 28th, 2013 // by // No comment

You guys are awesome! Thanks for voting Heine Brothers’ #1 Specialty Coffee Drinks in the 2013 Louisville Magazine Best of Louisville Awards!

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