Fair trade is so important for farmers as well as buyers of coffee beans. It allows organizations like Maya Vinic to give hands on support and education to farmers. Maya Vinic has made it a top priority to work with farmers on a local level. They see the importance of incorporating local language and culture, as well as respecting the forms of self government that communities maintain. Maya Vinic is a Cooperative Union of 700 coffee farming families that grow and produce coffee beans from over 34 regions within the highland communities of Mexico.
If you have ever met Ashley Ray you know just how cute her pigtails are, how bright her smile can be, and the amazing energy she brings to HB-Shelbyville Road. Ashley manages the store and has created such a warm and welcoming environment for both the employees and customers. It was so much fun to sit down and talk about what makes her so great! When I first arrived at her home I was introduced to her adorable pup Mickey and her kind boyfriend, Mickey. She was quick to tell me that, yes the dog came before the boyfriend! Ashley and Mickey were kind enough to play me some of their beautiful songs, which served as a lovely start to a fun interview.
Where are you from?
I am from Louisville, but I have lived in Indiana for a pretty long time.
What is your favorite drink?
Black coffee, I really like the Peru Coyona
If you have ever been in a locally owned store in Louisville, you know just how enriching they can be for our community. They add color to our surroundings, and fuel a sense of uniqueness among our neighborhoods. It was amazing to learn about an organization that helps keep these businesses thriving. Though it is easy to see local stores all around us, you might not know that there is an organization that supports these businesses and helps educate the community on how important local businesses can be. The Louisville Independent Alliance has made this their mission, and I had the pleasure of sitting down with the Director, Jennifer Rubenstein, to learn more about their great work.
Last year, our preferred espresso machine partner La Marzocco introduced a brand-new competition called Crush The Rush. Typical coffee & latte art competitions can get serious, so La Marzocco wanted to do something different – something fun – that focused on speed, efficiency, and community. With this Crush The Rush was born.
This year, Nashville was chosen as one of the 5 hosting cities, and several coffee companies from the Louisville area made the trip down to compete, including our own team (known as Space Kats and Demon Dogs) of Joe Dininger (HB’s Training/QC Manager), Georgia Lacy (shop manager at Vint), and Layne Sanders (assistant shop manager at Vint). They were accompanied by Tess Lindsey (shop manager at HB-Blankenbaker Pkwy) and Evan Cooke (HB’s Digital Marketing Coordinator) to document the event (and maybe for emotional support as well). In the end, Space Kats and Demon Dogs walked away with the Second Place prize!
We asked them a few questions about the event:
The Community Foundation of Louisville hosts Give For Good Louisville, the biggest day of local giving, this Thursday September 12. With budgets being cut all around, this year’s Give For Good Louisville could be the most important ever. Through matching donation prizes, community members can have their donations made even more impactful for the groups that make our community a great place to live, work, and play. Check out #GiveForGoodLou and www.giveforgoodlouisville.org for more information.
Impact is one of the four Core Values here at Heine Brothers’, and we’re lucky to have a staff that also see that as an important part of everyday life. We asked our staff about some of the non-profits that they support, and here is what they said: