If you have ever been in a locally owned store in Louisville, you know just how enriching they can be for our community. They add color to our surroundings, and fuel a sense of uniqueness among our neighborhoods. It was amazing to learn about an organization that helps keep these businesses thriving. Though it is easy to see local stores all around us, you might not know that there is an organization that supports these businesses and helps educate the community on how important local businesses can be. The Louisville Independent Alliance has made this their mission, and I had the pleasure of sitting down with the Director, Jennifer Rubenstein, to learn more about their great work.
Last year, our preferred espresso machine partner La Marzocco introduced a brand-new competition called Crush The Rush. Typical coffee & latte art competitions can get serious, so La Marzocco wanted to do something different – something fun – that focused on speed, efficiency, and community. With this Crush The Rush was born.
This year, Nashville was chosen as one of the 5 hosting cities, and several coffee companies from the Louisville area made the trip down to compete, including our own team (known as Space Kats and Demon Dogs) of Joe Dininger (HB’s Training/QC Manager), Georgia Lacy (shop manager at Vint), and Layne Sanders (assistant shop manager at Vint). They were accompanied by Tess Lindsey (shop manager at HB-Blankenbaker Pkwy) and Evan Cooke (HB’s Digital Marketing Coordinator) to document the event (and maybe for emotional support as well). In the end, Space Kats and Demon Dogs walked away with the Second Place prize!
We asked them a few questions about the event:
The Community Foundation of Louisville hosts Give For Good Louisville, the biggest day of local giving, this Thursday September 12. With budgets being cut all around, this year’s Give For Good Louisville could be the most important ever. Through matching donation prizes, community members can have their donations made even more impactful for the groups that make our community a great place to live, work, and play. Check out #GiveForGoodLou and www.giveforgoodlouisville.org for more information.
Impact is one of the four Core Values here at Heine Brothers’, and we’re lucky to have a staff that also see that as an important part of everyday life. We asked our staff about some of the non-profits that they support, and here is what they said:
Today is extremely hot and humid, like many of us have experienced, the Kentucky sun beats down relentlessly. I find my way through Cherokee Park and get lost down the many side streets and alleys of the Highlands area. Though this area is quite familiar to me I am surprised to find myself on streets I had never been before. That’s the beauty of the Highlands, its labyrinth effects cease to disappoint. After a lap around the block and some blasting AC I find the house where Ben lives. I am not quite to the door when I here a beckoning meow. Ben let’s me in and I am immediately greeted and introduced to his sweet cat, Harper. Though Ben shows me around, Harper truly outshines him as the welcoming committee. We sit and begin talking about Ben’s time at Heine Brothers’.
It’s cloudy and gray on this Friday morning, but the students from Western High school are excited to be at Heine Brothers headquarters. They each doctor up their own cup of coffee; some take theirs black, while others add caramel and milk. After the students are settled in their seats, Alec Risch, the Head Roaster and Director of Coffee, starts talking about the coffee plant.