Fair Trade

Grow Ahead – bringing micro-loans to the fair-trade coffee community!

In Blog, Fair Trade // on October 10th, 2013 // by // No comment

Heine Brothers’, along with several other roasters in Cooperative Coffees (our fair-trade green coffee buying cooperative), has joined Grow Ahead – a group bringing the micro-loan model to the fair-trade coffee community. One of the hidden obstacles for coffee farmers is pre-financing – getting the money you need throughout the growing period to support the farm, since most buyers only pay when they receive the crop. Cooperative Coffees has done a lot of pre-financing to help out the farmers, and Grow Ahead is a way for our customers (and employees too!) to contribute. The money given truly is a loan – you get it back when the coffee has been harvested (and you can either cash it out or invest in another group).

Grow Ahead is currently raising money to purchase a container of fair-trade & organic coffee from Apecaform in Guatemala.

Check out their website to get more info or to loan:  https://www.growahead.org/

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Off To Peru!

In Blog, Fair Trade, News // on August 9th, 2013 // by // No comment


Mike Mays (co-owner) and Andrea Trimmer (Director of Operations) are off to Peru! They are leaving today to visit coffee farmers in Pangoa, where a majority of our coffee from Peru comes from. Once arriving in Lima, Mike and Andrea have a 12 hour van ride over the mountains (altitude of 15,000 feet!) to reach their destination. As a 100% Fair Trade coffee roaster and member of Cooperative Coffees, we regularly visit farmers from different cooperatives to see the farms, share a meal, and get to know how life is for the farmers. The additional money that Pangoa receives from fair-trade coffee goes towards educational loans, healthcare, and more. Stay tuned for pictures and stories from origin!

Fast Facts on CAC Pangoa


  • Approx. 600 members
  • Based in San Martin de Pangoa (450 km east of Lima; in central Amazon)
  • Coffee grown between 1,100 and 2,000 meters
  • Economic diversification: cocoa, honey, roasted coffee (domestic market), ecotourism
  • FLO Certified since 2003
  • Organic certified since 2002

Read more about Pangoa here!

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Introducing Nicaragua La FEM!

In Fair Trade, News // on September 19th, 2012 // by // No comment

Introducing La FEM!

Heine Brothers’ Coffee is proud to release a very special coffee produced in the northern mountains of Nicaragua.  The coffee is, of course, delicious.  But, how it got here is what makes it unique.  Nicaragua La FEM is grown and processed exclusively by women in communities surrounding Esteli, Nicaragua.

La Fundación entre Mujeres is actually the umbrella organization supporting six small growing cooperatives scattered throughout the mountains.  In total, they organically farm about 300 acres of coffee, hibiscus rose, fruit trees, and vegetables.  La FEM provides agricultural education, access to credit, seed, infrastructure, and markets.

One of La FEM’s prime objectives is land ownership, helping to secure their members’ physical and economic independence.  They also run primary and secondary education, adult literacy programs, women’s health programs, and domestic violence outreach and support.

This is a big year for La FEM, as they continue to rebuild after massive landslides destroyed the homes of 42 member families in December, 2011.  Heine Brothers’ and our Cooperative Coffees partners are happy to help La FEM export one full container (250 bags) of green specialty coffee this year.  The full container threshold is a big one for coffee producers, and we hope, brings these women to a new level of stability.

April labor strikes in the Panama Canal Zone stranded this coffee for two months, but it’s finally here.  We hope you enjoy this medium-bodied coffee.  It has a nice earthy, chocolaty sweetness balanced by a clean, citric acidity.  Heine Brothers’ was only able to purchase six bags, so this is a very limited offering.  Enjoy!

Available in your neighborhood Heine Brothers’ Coffee or online!

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‘Tis the Season

In Fair Trade, Louisville, Opinion/Editorial // on December 19th, 2011 // by // No comment

by Lindsay Robinson, store manager at HBC-Eastern Pkwy

For me, it is important that a gift be thoughtful, affordable, and of quality. I get my ‘holly jollys’ by watching a loved ones face when they open the carefully wrapped package and discover that ”just what they wanted” gift. I get my ‘merrys’ from hearing later on how much they are enjoying their gift. Most of all, it ‘jingles my bells’ to know I not only made a difference in my family or friends day, but I am making an impact on the world.

Every year, I give Heine Brothers’ Coffee as a gift to multiple family members and friends. As soon as they eagerly tear open the sparkly wrapping paper, the aroma of rich coffee permeates the air, mixing with the festive scents of the holidays. Then come the excited squeal and talk of the much anticipated brew in the morning. Accompanying the gift of freshly roasted goodness is usually a handmade mug from a local artist or a rich chocolate bar from a local chocolatier, both of which were also purchased at Heine Brothers’ Coffee.

Heine Brothers’ Coffee provides Fair Trade and Organic coffee that is locally roasted daily. Why is that important? I’m glad you asked…

According to the Heine Brothers’ website: “In reference to coffee, Fair Trade means that a minimum price per pound is set to insure farmers a decent income from producing coffee. If the coffee market in New York goes below that price, the farmers who grow Fair Trade coffee will be paid the higher Fair Trade price. If the market price rises above the Fair Trade Price, the farmers will get the higher price plus an additional premium of  20-60 cents per pound. This system protects farmers from the unstable commodities market.”

So, what’s that mean? It means coffee farmers can put shoes on their children’s feet and send them to school. It means those families can have a little food on the table. It means they may actually survive in the impoverished third world country in which they live. When giving the gift of Fair Trade products you are making more than one person happy, you are giving the gift of life.

Organic coffee is grown without the use of chemicals or other unnatural solutions for pest control. The age old adage, “You are what you eat”, rings true. Why put harmful chemicals in your body if you don’t have to? Organic coffee is traditionally ‘Shade Grown’ as well and all of Heine Brothers’ coffees are Shade Grown, Organic, and Fair Trade.

‘Shade Grown’ means the coffee is grown high up on a mountainside in the shade of taller trees. The taller trees prevent erosion, provide homes for birds and wildlife, and protect the coffee trees from intense sun and high winds, producing a more quality bean. The farmers are able to use the crops from these other trees, such as coconuts and bananas, as a source of extra income as well as use the wood from the trees for fires.

Heine Brothers’ Coffee is locally owned and operated as well as locally roasted and delivered every day. You are contributing to local commerce and making a difference in Louisville when buying locally. In my opinion, this is the highest quality and freshest coffee one could get. I love the Holiday Blend that is only out for a limited time. It is rich and full bodied blend with hints of chocolate comprised of coffees from Africa, Central America, and Indonesia. It makes me want to curl up in a blanket next to a fire on a cold winter day and listen to old holidays tunes. If that doesn’t tantalize your taste buds, there are 7 other house blends and a multitude of single origin coffees to choose from. In addition to the ¾ pound bags, the single pot bags of coffee make a tasteful and aromatic stocking stuffer. Heine Brothers’ Coffee also sells press pots, grinders, storage canisters , Ekobrew cups for Keurig coffee makers, and a variety of other coffee supplies.

So, you see, you can give the gift of ‘Good Tidings and Joy’ and ‘Good Will Towards Man’ as well as receive it. Fair Trade and Organic coffee is the perfect, affordable gift that you can feel confident about.

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Mocha Lovers – Now You Have A Choice!

In Fair Trade, News // on December 16th, 2011 // by // No comment

We have worked for a couple of years trying to find a fair-trade & organic chocolate to replace what we were using. Finally, a few weeks ago, we rolled out a new recipe for our mochas and hot chocolates using a fair-trade & organic cocoa powder with our fair-trade, organic, and raw sugar. We had tried it over and over again, getting the recipe just right, and loved the taste!

Unfortunately, it was a HUGE change from what we already carried. The cocoa powder had a different texture than the syrup, and, while a lot of people liked it, we defineitly heard some complaints. We’re always scared to change some of the items that we know our loyal customers love, and this ended up being too much of a change.

Starting today, we are going to have BOTH our fair-trade & organic cocoa powder Mocha, as well as a Mocha made with a delicious chocolate syrup (without HFCS!)! When you order a Mocha we’ll default to the syrup, so let us know if you’d like the fair-trade & organic cocoa powder when ordering. We can still make your mocha (using the fair-trade & organic cocoa powder) sweetened with honey or Splenda as well. Over the next few months, we’ll be testing out a couple of fair-trade & organic chocolate syrups too, so please let us know what you think! Thanks!

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Free Trade VS Fair Trade: Fair Trade and Heine Brothers’ Coffee

In Fair Trade // on December 1st, 2011 // by // 3 Comments

by Peter Clark – Equipment & Facilities Manager

One of the most common questions we hear in our stores is asking to clarify the difference between ‘Free Trade’ and ‘Fair Trade’. It remains a vague idea that takes just a little bit of history to understand fully. Shall we?

The mid nineties buzzed with all the good that Free Trade could do with the world. The end of the Soviet era allowed globalization to take a firmer hold on economics and culture. For better or for worse, goods would start moving at an even more accelerated rate from country to country seeing as how most of the severe political blockades were being lifted.  Under this direction, economists began to assess the monetary hurdles that also affected the flow of goods and services. It turned out there were a great number of them, from environmental considerations to working conditions. A rising trend grew in international economy to alleviate burdens that slowed down the momentum of trade. With the 1994 passing of the North American Free Trade Agreement (NAFTA), America allied itself with this idea. It, along with many other foreign economic policies, was meant as a way to overlook much of these on-the-ground factors that contributed to the manufacture of goods, and to allow a much more uninhibited exchange.

With the aid of hindsight and the fact that my anti-establishment angst is safely behind me, I can good-naturedly say that Free Trade was not designed by evil little men trying to squeeze whatever they could out of impoverished countries. There were genuine economic principles that led this movement. There is the saying, generally ascribed to John F. Kennedy, that “a rising tide lifts all boats.” In true free market style, this belief is grounded in the resolution that if any sector of an economy is growing, then surely this will bolster the economy as a whole. This same sentiment can be seen in the “trickle down” economic approach taken by Ronald Reagan. Understandably, when the world slammed back together after being divided by the Cold War, economists and politicians began actively treating the world as a single, cohesive economy. The push for Free Trade was meant as a way to unite the new global economy and allow smoother sailing along a new rising tide.

Unfortunately, the reality of Free Trade did not prove to be as simple as the economic maxim would have you believe. First, as quickly as the first world acclimated to the idea of a free-moving global economy, much of the rest of the world could not. For the greater part of the last century, there was a political war being held with economic concessions either being doled out for allegiance or withheld due to defiance. Whatever the cause, many of the developing world’s economic infrastructures were limited, unstable, or nonexistent. As with many other times in history, the resources that were being offered by the promise of Free Trade led to more infighting than cooperation. Various individuals, companies, or governments monopolized the few avenues open to Free Trade in the developing countries.

Secondly, enterprising people almost immediately exploited the hurdles that were overcome in the spirit of Free Trade. NAFTA stipulated that regulations on working conditions or environmental impact could not be enacted if they proved to be a barrier to Free Trade. This had the somewhat predictable effect of inspiring manufacturers to drastically cut corners in production, leading to dangerous working conditions without any regard for preserving the environment around them.

More than anything else, Free Trade meant to focus on the promotion of competition by allowing a minimum of government interference. This led to producing goods for as cheaply as possible, and the first world paying as little as possible for those goods, no matter the consequences. Within these parameters, the movement for Fair Trade began.

Even before the expansion of Free Trade really took place, many developing world producers and first world consumers saw the signs of what would happen and collectively organized in many different ways. As reality reflected their worries, momentum grew and the idea for paying a fair rate for goods produced with regard to working environment and ecology spread all over the world. From the 1994 Zapatista uprising in Southern Mexico to the World Trade Organization protests at the turn of the century, to the food riots that have littered the past decade, frustration with Free Trade has shown itself clearly.

We at Heine Brothers’ Coffee depend on farmers around the globe, and they equally depend on us. Because of that, we feel earnestly that we have a responsibility to give them a fair price for an excellent product. In this way, the farmers earn a living wage and maintain environmental sustainability, and we can continue operating an expanding business. Our official definition of Fair Trade is: “We buy directly from coffee farmers, pay fair prices, provide farmers access to credit and encourage environmental stewardship. All of this is designed to help coffee farming families improve their quality of life, keep their children in school and reinvest in their farms.” Doesn’t sound too bad, does it?

For the past twelve years, Heine Brothers’ Coffee has joined multiple other coffee shops and suppliers throughout the hemisphere as founding members in our Fair Trade co-op, Cooperative Coffees. Together, we have traveled to many different coffee producing countries and met with farmers to find a way to make our business and theirs profitable for everyone. The experiences have left us keenly aware of the impact that we have in our global community and vindicated our commitment to Fair Trade. Of course, this has caused us to make sacrifices in our business, but we make them knowing we genuinely attempt to strive for social justice.

Our patrons allow us to directly change the world, in effect, changing the world themselves. Our staff does not forget that the communities, in which we work, actively join us in these efforts. As a company, we feel incredibly blessed. The pledge we keep to buy Fair Trade consistently proves challenging, but knowing our customers support us every day in this decision ensures that we will proudly continue.

–> Read Cooperative Coffee’s position on Fair Trade, prompted by TFUSA withdrawal from FLO.

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