Heine Brothers’ Coffee Launches Innovative Social Rewards Program
The Kentucky coffee chain now offering a new way for customers to earn rewards via their loyalty app, by sharing their #HeineBrosCoffee experience on social media.
Kentucky-based coffee chain Heine Brothers’ Coffee have opened their 14th, and largest store to date in Louisville’s Hikes Point. They plan to expand to 16 locations by 2018. As a part of this growth strategy, Heine Brother’s have added exciting new features to their loyalty app HB Perks, through a partnership with Popdeem.
Heine Brothers’ Coffee Opening Largest Store to Date in Hikes Point
Local coffee roaster begins brewing Wednesday, April 26, set to hire 250th employee
LOUISVILLE, Ky. – (April 25, 2017) Hikes Point will soon have a local option for organic, fair trade coffee when Louisville-owned and operated Heine Brothers’ Coffee opens the doors of its newest store on Wednesday, April 26, at 3965 Taylorsville Rd. The spacious 3,000 square foot space—Heine Brothers’ 14th coffee shop—will be its largest yet. The store will also have a drive-thru.
Heine Brothers’ Coffee Brewing Up Portland Warehouse District Revitalization
Growing coffee roaster to open new corporate offices, roastery, warehouse, and training center.
Louisville, KY (April 18, 2016) – Heine Brothers’ Coffee announced today that it is making a major redevelopment move in the important historic Louisville neighborhood becoming known as the Portland Warehouse District. In an expansion of operations, the 13 store organic and fair trade coffee company will soon begin renovating a more than 100 year old building at 1301 W. Main St. The 40,000 square foot building, which boasts an additional 40,000 square feet of basement space on the northwest corner of 13th and Main streets, will serve as a corporate office, roastery, warehouse and state-of-the-art training center.
“There is a lot of momentum on the west side of Ninth Street, and as a local company we see an opportunity to make a positive impact on the neighborhood,” said Heine Brothers’ President Mike Mays. “We’re excited about the potential to hug the phase 4 expansion of Waterfront Park West. To be in a beautiful building believed to be the city’s first steel beam warehouse constructed right after the turn of the century is another big draw. Combining our Offices, Roastery/Warehouse and Training Center in this new facility will energize our company, while also demonstrating our commitment to the renewal of the area.”
For the last 16 years, HVAC contractor, Automatic Air, has operated out of the building. Renovation will begin later this spring, with Heine Brothers’ targeting a late summer 2016 opening.
Heine Brothers’ will occupy 16,000 square feet of the building at 13th and Main, and is seeking to lease 24,000 square feet of commercial space.
The company’s corporate offices are currently located above Heine Brothers’ Crescent Hill store. Heine Brothers’ also has a small warehouse and training space in the Clifton neighborhood.
A total of 15 employees will soon work out of the new headquarters, roastery, training center, and warehouse, with room for additional growth.
About Heine Brothers’
Heine Brothers’ is a 100% fair trade and organic coffee roaster. The company opened their first shop in October 1994 in the Highlands neighborhood of Louisville, KY, and has 13 locations and a mobile Airstream espresso bar. Heine Brothers’ is committed to operating responsibly and sustainably – donating to numerous community groups, buying locally and co-founding the world’s 1st fair-trade coffee buying cooperative. The company is committed to continuing to deliver remarkable coffee shop experiences while staying focused on making an impact in Louisville and around the world. For more information, please visit heinebroscoffee.com or follow @HeineBrosCoffee.
The Forecastle Foundation, the non-profit environmental activism arm of the Forecastle Festival, contributed more than $75,000 in 2015 to help conservation projects in Kentucky, Latin America, and the Asia-Pacific region. The non-profit provided funding for three partner organizations: The Kentucky Natural Lands Trust, The Nature Conservancy and the Guayaki Foundation.
Kentucky Natural Lands Trust (KNLT), an organization that works to preserve and restore the state’s remaining wildlands, received a total donation of $25,000, including funds raised from a Whole Foods 5% Day. The Forecastle Foundation supports their Pine Mountain Wildlands Corridor project – the largest landscape level project ever undertaken in the state, in an area that serves as a critical migratory path and refuge for hundreds of species, some of which are found nowhere else on earth. To date, Forecastle Foundation contributions have aided in the purchase and stewardship of more than 1,000 acres of Pine Mountain in the far reaches of southeastern Kentucky.
“The Forecastle Foundation has become a key partner providing essential funding for our acquisition activities and offering us opportunities to engage a large, diverse audience about our efforts to protect, connect and restore wildlands. The Foundation’s board members pour a phenomenal amount of time and energy into their work. Their efforts offer a collective benefit locally, regionally and globally, and we thank them for this,” said Greg Abernathy, KNLT Assistant Director.
The Nature Conservancy – one of the largest conservation organizations in the world – received $25,000 to support their Kentucky Chapter with projects on Kentucky’s Green River, the Coral Triangle, and Central Appalachian Mountain Chain.
“The missions of Forecastle Foundation and The Nature Conservancy are closely aligned. We are both focused on protecting, conserving and improving the globe’s biological diversity-preserving the world’s natural awesome,” said Cathy Galante, director of philanthropy, TNC. “The Conservancy offers the opportunities for the foundation to be involved on both the local and global fronts, while the Forecastle Foundation helps us connect with a broader, more diverse audience. Our chances for accomplishing our missions increase when we collaborate on the challenges facing our larger conservation efforts.”
The Forecastle Foundation continues to support the Guayaki Foundation, an organization that has pioneered a sustainable development model that empowers local indigenous communities in Brazil, Argentina, and Paraguay to regenerate and protect the Atlantic Rainforest. Ninety-five percent of the Atlantic Rainforest has already been destroyed, largely due to clear cut logging for agricultural purposes.
As part of an ongoing project, this year’s $25,000 contribution will aid in the planting, 2,500 native trees by 500 students from 16 schools in the region and will also support the creation of the Guayaki Lodging and Research Center, offering workshops and hands-on educational opportunities for scientists, teachers and students from around the world.
Kentucky Dream – In 2015, The Forecastle Foundation launched a partnership with Heine Brothers’ Coffee featuring a fair-trade, 100 percent organic Nicaraguan coffee blend and merchandise line. The product line, titled Kentucky Dream, is available at all 13 area Heine Brothers’ Coffee locations, as well as Whole Foods Market in Louisville. From each bag of Kentucky Dream, $5 goes directly to the Forecastle Foundation to support Kentucky environmental projects. Heine Brothers’ goal is to raise $10,000 for the Forecastle Foundation in the first year of this partnership and to grow in the years to come.
“Since 2011, we’ve contributed more than $151,500 to these vital organizations and we’ve already seen an indelible impact on these very threatened ecosystems,” said Holly Weyler McKnight, chairman, Forecastle Foundation. “Through the generosity of our donors and partners, we’re able to make serious strides. Every bag of Heine Bros. Kentucky Dream, every ticket purchased for the Forecastle Festival ensures we’re able to continue protecting the world’s natural awesome.”
About The Forecastle Foundation
The Forecastle Foundation is a 501(c)(3) organization working to protect the world’s natural awesome by partnering with organizations that are taking great strides to safeguard biologically-rich hotspots across the globe. These hot spots represent the richest and most threatened reservoirs of plant and animal life on Earth. They cover just 2.3 percent of the Earth’s land surface, yet account for 77 percent of all vertebrae species and 50 percent of the world’s plant life. Hot spots play a vital role in regulating world temperatures and provide a number of necessities most Americans use on a regular basis, including food, medicine, paper, detergents, cosmetics, and countless other household products. These fragile areas are endangered due a variety of factors, including pollution, development, deforestation, illegal hunting and other harmful practices.
For more information about The Forecastle Foundation, please visit
Kentucky Dream, a fair-trade, 100 percent organic Nicaraguan coffee blend and merchandise line benefitting the Forecastle Foundation, is now available at all 13 area Heine Brothers’ Coffee locations throughout the Louisville area, as well as Whole Foods Market in Louisville.
Funding from the partnership will benefit the Forecastle Foundation’s Kentucky-based conservation. Working with Kentucky Natural Lands Trust (KNLT), funding will benefit the Pine Mountain project, the largest landscape level conservation project ever undertaken in the state. The area serves as a migration path and refuge for hundreds of species, some of which are found nowhere else in the world.
“Heine Brothers’ Coffee has been committed to making a positive impact on our community, state and planet for more than 20 years,” said Mike Mays, co-founder and president, Heine Bros. “Kentucky Dream is an opportunity for our customers to partner with us to support the important work of the Forecastle Foundation right here in Kentucky.”
From each bag of Kentucky Dream, $5 goes directly to the Forecastle Foundation to support Kentucky environmental projects. Custom Kentucky Dream mugs are also available for $20; $2 from each mug will be contributed to Forecastle Foundation. Plans to expand the merchandise line are in the works. Heine Brothers’ goal is to raise $10,000 for the Forecastle Foundation in the first year of this partnership and to grow in the years to come.
Kentucky Dream will also help the Nature Conservancy’s work to protect the Kentucky Green River’s 9,230 square-foot watershed, one of Kentucky’s crucial waterways that gives life to more species of plants and animals than any other Ohio River tributary – especially in an unhindered 100-mile stretch that flows from the Green River Reservoir Dam and through Mammoth Cave National Park.
“By combining a unique blend of Heine Brothers’ fair-trade, organic product with Whole Foods eco-minded retail network, we will be able to provide consistent financial support and awareness for the most critical ecological hot spots in our state,” said JK McKnight, Forecastle Festival and Foundation Founder. “These organizations share our vision, and together, we can sustain our naturally awesome planet.”
“Through our long partnership with the Forecastle Festival, Heine Brothers’ learned about the work of the Forecastle Foundation to protect Pine Mountain with Kentucky Natural Lands Trust and the Green River with the Nature Conservancy,” said Mays. “It was an easy decision to decide to use Kentucky Dreams to partner with the Forecastle Foundation to raise awareness and the critical funding needed to protect these important parts of Kentucky’s natural environment.”
“We are extremely proud of this partnership with Heine Brothers’ Coffee and the Forecastle Foundation. This is a rare opportunity to help protect endangered and majestic wild lands of Kentucky,” said Tim Roethgen, Whole Foods Market – Louisville. “Whole Foods Market’s business is intimately tied to both our neighbors and the larger global community we serve, so we’re excited to partner with the organizations that are doing significant work right here at home.”
The Forecastle Foundation is the non-profit environmental activism arm of the Forecastle Festival, which is held annually at Louisville’s Waterfront Park. The Foundation works year round to benefit conservation work in highly-threatened, biological hot spots. Since its inception in 2011, The Forecastle Foundation has contributed nearly $100,000 to education and conservation efforts in Kentucky and beyond.
Heine Brothers’ also currently sells Mountain Dream in collaboration with Kentuckians for the Commonwealth, helping to fund their work to foster political, economic and social systems that are fair to all Kentuckians.
About Heine Brothers’
Heine Brothers’ is a 100 percent fair trade and organic coffee roaster. HB opened their first shop in October 1994 in the Highlands neighborhood of Louisville, Kentucky, and now have 13 shops and a mobile Airstream espresso bar, all in the Greater Louisville area. From the beginning, Heine Brothers’ has been committed to operating responsibly and sustainably – donating to numerous community groups, recycling, being founding members of the world’s first fair-trade coffee buying cooperative, buying locally, and even roasting on the world’s most environmentally-friendly coffee roaster. Heine Brothers’ is committed to continuing to deliver remarkable coffee shop experiences while staying true to our vision of making a difference in Louisville. For more information about Heine Bros., please visit http://heinebroscoffee.com/
For more information about The Forecastle Foundation, visit www.forecastlefoundation.org