Tell me a little bit about your job – for those who don’t know, what does a head roaster’s job at Heine Brothers’ entail?
I’m the Head Roaster and green coffee buyer for HB. Most of my day is spent in production, or overseeing production (i.e. quality control, inventory management, and facilitating communication among my staff or with cafe managers). I’m also the liaison between HB and our importing co-op, Cooperative Coffees. Specifically, I am on the Sourcing and Quality, and Cooperative Impact committees. Depending on the projects we’re working on it takes only 5-10% of my time, but that work drives how we maintain relationships with our farming partners, and how we impact their lives beyond simply cutting a check for green coffee once a year.
We’re gearing up for Election Day tomorrow (caffeinate and vote!), which means it’s the perfect time to spotlight our friends at Kentuckians for the Commonwealth (KFTC).
They’ve been working hard this election season to increase voter participation; organizing rides, working towards restoring voting rights, and educating Kentuckians about voter issues. The Jefferson County chapter was a sponsor of the Metro Council candidate debates earlier this year, and released their voting guide so voters can read more about their state and local candidates.
But getting out the vote is just one of the many things KFTC does for Kentuckians.
Forecastle Festival is nearly here, which means you might be gearing up for a music-filled day or weekend. Maybe you’ve even listened to your Forecastle playlist enough times you know the songs by heart.
At Heine Brothers’, Forecastle Festival time means more than a great lineup. It also marks the anniversary of an important partnership with Forecastle Foundation, the nonprofit that continues the original festival’s mission of environmental activism and conservation.
Our partnership with The Center for Women and Families (CFW&F) started more than 14 years ago, and it’s one we’re very proud of.
This month, as part of Sexual Assault Awareness and Prevention Month, we’re highlighting their mission and the White Ribbon Campaign. (More information about how you can support Denim Day on Wednesday, April 27 and the continuing mission of CFW&F at the bottom of the post.
It’s hard to know where to begin when talking about the important role the Center plays in providing services and support to survivors of abuse and sexual assault. The center offers emergency shelter and medical services, transitional housing, counseling, legal services and advocacy to anyone who might need them – not just women and children. CFW&F serves clients not just in Louisville, but also in 8 other of the surrounding counties.
We met with our friend Marta Miranda, the center’s current President and CEO at the Center’s main facility, to talk about why the White Ribbon Campaign is so important, and about her personal journey to the Center for Women and Families.
When you arrive at the Center, the first thing you notice is how inviting it is; there’s plenty of natural light, and art made by clients & local artists is on display everywhere. Marta tells us that this is by design. When the new facilities were built, it was a priority that it was comfortable, welcoming and warm – a safe space. It’s a feeling that is also conveyed by the dedication and compassion of Marta and the other CFW&F staff.
In talking with Marta, it’s easy to see she’s been passionate about the Center’s mission long before she was in her current role. Beginning with her job as a social worker at age 20, and continuing through her time at Eastern Kentucky University as the Director of Women & Gender studies program, she understood both the physical and psychological effects of assault and abuse.
“I’ve been in this movement for 41 years,” Miranda says, “but my gut connection to the job came at age 8 when my favorite aunt came home from the hospital with two black eyes. When I asked her why didn’t she leave, she said it was because she couldn’t afford to feed her kids. So financial empowerment and independence, self-sufficiency and education is what we can do to help.”
Though our partnership began with CFW&F before Marta was appointed, it has strengthened significantly in the years she’s been at the center.
“The center partnership with Heine Brothers’ is long and deep,” said Marta. “We began partnering to promote the awareness side of things in the stores about 3-4 years ago, but Heine Brothers’ has been involved with CFW&F through Ronda’s Blend and the Penny Donations for much longer.”
For years, Heine Brothers’ baristas have chosen to donate all the pennies from their cash tips in memory Ronda Mahaffey, our former co-worker and friend who is also the namesake of “Ronda’s Blend”. For every bag of Ronda’s Blend you buy, 50 cents is also donated to CFW&F.
And while donations are very important – they allow the center to continue the many services they provide – what Marta would really like to see is fewer people needing the center’s services.
“We need to treat both sides of the problem – both the survivors and the perpetrators. If we don’t treat that other side of the spectrum, we won’t get anywhere… We have to understand that both the victims and the perpetrators are us, are our families and communities, especially in a culture that doesn’t make a lot of space for men to be human beings. That isn’t to absolve the abusers, though.”
This can only be achieved through increased awareness, discussion of issues and intervention before a situation reaches a crisis level. The White Ribbon Campaign is integral in that goal because it’s focus is on engaging men and boys, in addition to women, in the prevention of sexual assault and domestic violence.
“White Ribbon is important because it is an international movement, and also a grassroots movement,” Marta explains. “Men have not had a voice [in the past], but they have wives and they have daughters, sisters, co-workers and friends who have been raped and beaten. We want to offer them a way to be allies and supporters.”
Want to know how you can be an ally? Be a part of the White Ribbon Campaign by:
- Taking part in Denim Day on April 27th! Wear your jeans and other denim apparel in support of survivors of sexual assault, then share it on social with #denimday2016 & #nomoredomore to encourage awareness.
- Wear your White Ribbon to promote awareness (pick it up at Heine Brothers’ store or other allied local businesses).
- Tell the men in your life about the campaign and why it’s important.
- Join other men to be a part of our local OWN IT initiative.
- Speak up & take action when you see evidence of gender-based violence.
- Talk to the men in your life about sexual violence and encourage them to speak out and take action. Prevention is key.
- Become a volunteer at the Center.
- Invite a community educator to speak to your organization.
- Donate directly to The Center for Women and Families, or add your pennies to the tip baskets next time you’re at the register of your local Heine Brothers’
1. What year did your shop open? November 1997!
2. Do you have any crazy customer stories? One time, Marie, our endearing doddering regular, drove her car in to the side of the building. Another time, a group of people held an improptu wedding reception in our smaller room, complete with cake and presents.
3. What is the most popular drink at your shop? Skim latte, Iced soy mocha, and so many Con Leches!
4. Who are your shop’s favorite regulars? The morning crew – Jim, Bob, Chris, Cheryl, and John. the Nancy’s, the Peter’s, Con Leche Joe, Con Leche Dennis, Jess Dos bagels, Sam and Courtney, Betty, Peter B. fred, Iced mocha Ben, Randy, Annie, Ike & Saxonie. Also Lawyer John and Prince Charming.
5. What makes your shop better than the others? The co-workers!
2) Do you have any crazy customer stories? We did have a couple come in the morning after their wedding, she was still in her wedding dress & him in his tux! They hadn’t been to bed yet and were getting some coffee! We gave them a couple of iced coffees for congratulations!
3) What is the most popular drink at your shop? medium coffee – close seconds would be chaibergs & mochas!
4) Who are your shop’s favorite regulars? Lawyer Bob, Ray, “Hambone”, Little Max, Denzel Dave, Kate from Carmichaels!!
5) What makes your shop better than all of the others? We have the friendliest customers, we looove our customers! 😀 We are the neighborhood coffee shop in a neighborly neighborhood. Feels like family.
6) What are some of the favorite local businesses within 2 blocks of your shop?Just Creations, Fat Jimmy’s, Carmichael’s, The Wine Rack