LouCityFC, Heine Bros’ team up to help refugee children

In Community, Community Partner Spotlight, Press Release // on May 23rd, 2019 // by // No comment

Louisville City FC and Heine Brothers’ Coffee have partnered to release a new mug to help Kentucky Refugee Ministries fund a recreational soccer program as part of the Highland Youth Recreation league.

“Louisville City fans have loved our local Heine Brothers’ coffee for years. Now we can show our LouCity pride while drinking from a custom-designed reusable LouCity mug,” Louisville City President Brad Estes said.

And even better? Proceeds from each $7 mug purchase will directly benefit Louisville’s immigrant communities by helping children access soccer with soccer equipment, gear, registration fees and transportation to HYR soccer. The new mugs are available today at local Heine Brothers’ locations and will be for sale at the LouCity Team Store at 4th Street Live and at merchandise tables on LouCity Game Days.

“Louisville City is doing such great things to build Community.  We are truly excited to partner with them to support the HYR – KRM Youth Soccer Program. And, Nathan’s mug design is a lot of fun!” Heine Brothers’ Coffee President Mike Mays said.

The mug itself is a beauty, designed by Nathan Weaver, and includes feet of all shapes and sizes with purple and gold soccer balls. The message: “Can I Kick It? Yes, You Can!” is a throwback to the classic call and response from A Tribe Called Quest.

The mug reads, “A lot can be learned with a ball at your feet. That’s why we believe every kid deserves the chance to kick it around the pitch. So on behalf of Heine Bros’ and LouCity FC, proceeds from the sale of this cup will go to the Highlands Youth Recreation/Kentucky Refugee Ministries Youth Soccer Program.”

Louisville City’s Director of Youth Development Mario Sanchez and members of the team have joined HYR and KRM for weekly clinics.

“We believe soccer is for everyone,” Sanchez said. “Seeing the kids get a chance to connect and communicate through their love of our beautiful game is incredible.”

The mugs resemble the signature 16 oz. Heine Bros’ mugs and fans will get a discount on fill-ups at local Heine Bros’ locations. More good news? Mugs purchased at Heine Brothers’ locations will have a $5 off ticket coupon for upcoming LouCity matches.

Mugs purchased at the LouCity Team Store or at matches will have a coupon inside good for a free fill of coffee, tea, iced coffee or cold brew at any Heine Brothers’ location.



About Louisville FC

Since its launch in 2014, Louisville City FC has been committed to serving the community of Louisville and state of Kentucky as the lone professional soccer team. LouCity’s remarkable 2017 campaign included winning the USL Cup in the club’s first appearance in the final. Despite a midseason coaching change, Louisville City won its second USL Cup in 2018, becoming the first back-to-back USL Cup winner in the USL modern era. Get the latest news on Louisville City FC at LouisvilleCityFC.com and via the club’s  channels on social media, including FacebookTwitter, & Instagram.­­­

About Heine Brothers’ Coffee

Heine Brothers’ is a 100% fair trade and organic coffee roaster. The company opened their first shop in October 1994 in the Highlands neighborhood of Louisville, KY, and has 17 Louisville-area locations. Heine Brothers’ is committed to operating responsibly and sustainably – donating to numerous community groups, buying locally and co-founding the world’s first fair-trade coffee buying cooperative. The company is dedicated to continuing to deliver remarkable coffee experiences while staying focused on making an impact in Louisville and around the world. For more information, please visit heinebroscoffee.com or follow @HeineBrosCoffee on Twitter. On Instagram: @heinebroscoffee. On Facebook: @heinebrotherscoffee.

Media Contacts


Louisville FC

Howie Lindsey

Director of Public Relations



For more on the KYR-KRM partnership, click here:   https://www.hyrsports.com/Default.aspx?tabid=2460838

Fans wishing to make a direct donation to HYR -KRM Futbol Friends, can visit:


HYR Sports: https://www.hyrsports.com/

Highland Community Ministries: http://hcmlouisville.org/

Kentucky Refugee Ministries: https://kyrm.org/

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