Meet Your Barista: April @ Main St.
Have you met April from Main Street, yet? April is new to our downtown Louisville store, and also the co-owner of SnoWhat Snoballs!
Erica, a fellow barista who nominated April, said, “April is amazing. She is a business owner, always takes care of other people and has THE BEST customer service in all of downtown. I love working with her and today she bought me lunch!”
Which location is your home store?
How long have you been working at HB?
Just a few months.
Louisville Native or Transplant?
Transplant. I grew up in Eastern Kentucky, and moved to Elizabethtown when I was 11. I moved to Louisville in 2000 for college and never left! There’s a bumper sticker that says “I’m not from Louisville but I got here as quick as I could!” – I couldn’t agree more.
You also founded SnoWhat Snoballs – which look awesome! Tell us about your business.
Awe, thank you! We’re a mobile food truck serving gourmet shaved ice. We have signature flavors that are homemade using real fruit, cane sugar, and no high fructose corn syrup or artificial coloring. We also offer classic flavors such as Cherry and Blue Raspberry for the kid at heart and those who really can’t live without a blue tongue! Right now, we’re still pretty small, operating mostly on the weekends at fairs, festivals, and local events, such as the Buy Local First Fair, and Forecastle. We’re also available for private events, corporate parties, weddings, and birthdays! We create custom flavor profiles, even alcoholic “boozy” balls.
So what exactly is a snoball?
I’m glad you asked! The reason we call our icy treats snoballs is simple — our ice is fluffy just like snow! It’s not your typical snow cone. Our ice practically melts in your mouth and absorbs the real fruit syrups we drizzle on top. As an added bonus, we use toppings like sweetened condensed milk, caramel, and sprinkles.
What inspired you to start your own business?
I have always wanted to own my own business! I’ve worked as a manager for a few companies, and while I’ve loved the jobs, there are certain things that are just out of my control. Being able to make decisions in your business and having the ability to be creative in ways that a corporate job just won’t allow. I love all the little details of ordering products, and building relationships with customers and vendors. If I see a friend and want to step out of the truck and give them a hug, I can! My friend and business partner, Jessica Bledsoe, moved just outside of New Orleans for a short period in 2010. Snoball stands are everywhere in NOLA, and after trying one, we both knew, we just had to bring snoballs to Louisville. After a few years of planning and saving, and the invaluable Kayla Allinger joining the team, SnoWhat served its first snoball in April 2015.
Do you have a personal favorite snoball flavor?
Green Apple will always hold a special place in my heart, but our homemade caramel apple made with granny smith apples, cinnamon and other spices, and drizzled with creamy caramel is my new favorite.
What advice would you give to other entrepreneurs starting out?
Get up and start! I have the tendency to over-plan and overthink. After Jessica and I purchased the block ice shaver, her husband Adam said, “Well, go make some snoballs!” We jumped in with an event that weekend and haven’t looked back. It’s definitely been a learning experience. Find mentors! I talk to everyone that is willing to have a conversation with me. Their advice is golden. Always take more than you think you’ll need. Lastly, it may sound cliche’, but be prepared for failure. My first test batch of our Watermelon Basil was probably one of the most disgusting things I’ve ever tasted. I kept trying and now have a recipe that our customers love.
Do you have any exciting holiday flavors or events planned?
We have recently started experimenting with snow cream! I use to make it when I was a kid, and it dawned on me that I have an endless supply of snow at my fingertips. We tested it out at Yelp’s Art in Action event and the crowd consensus is that we must add it to our menu. We’re also preparing winter flavors such as eggnog, sugar cookie, and cranberry for private parties and corporate holiday events during our off season.
What do you enjoy doing in your free time when you’re not working at HBC or SnoWhat?
Cooking, creating, and cuddling with my animals.
And finally, what’s your favorite HB drink?
That’s probably the hardest question of this interview! I’m going to have to say the Fair Trade Mayan Mocha, but followed very VERY closely by the Beekeeper and the Banana Chiaberg.
Interested in booking SnoWhat Snoballs for an event this season? Contact them at email@example.com, and find our more on their website: www.snowhatlouisville.com or through social media: @SnoWhatLOU.