Meet Your Barista: Erica, Events Manager

In Blog, Meet Your Barista // on May 1st, 2018 // by // 7 Comments


Don’t blink or you might miss her!

As the Events Manager for Heine Brothers’, Erica is constantly on the go – organizing and prepping for all the community events that HB contributes to. From festivals to races, picnics and fundraisers, Erica makes sure event-goers get their coffee (or tea!) and everything runs smoothly. On top of her work with HB, you can find Erica teaching Slique Yoga or helping deliver babies as a Doula!

But even when she’s at her busiest, she’ll always make time for you. Generous and extremely kind, Erica is a great person to have on your side. Next time you see her out-and-about, make sure to tell her hello!


What is your position at HB, and what does that position entail?

I am the Events Manager, which entails a healthy mix of computer work as well as physical labor. I spend a good chunk of time emailing vendors and our staff, coordinating days and times. I probably look at three different calendars at least twenty times in a work day! Once I’ve coordinated all of the logistics I start prepping for the event – I put in bean and dairy orders, I pull out all of the supplies that we’ll need, I make all the drinks that we’ll be selling, and then I create a menu on our iPad. On event day if I’m not working the actual event, I try to at least visit our booth to see how things are going, especially if we have new people working. After every event, a mini inventory is taken so that I can calculate an accurate sales report, showing our labor, sales, profits, losses, etc.


How long have you been working for HB?

I started working at VINT in September of 2011, and we merged with Heine Brothers a couple months after that. In January of 2017 I was promoted to the Events Manager.




What do you love most about your position as the Events Manager?

My favorite thing is that every day is different. I do a lot of the same actions, but no day is ever the same. Even if it’s an event that we do multiple times a year (like Creative Mornings), I’m usually working with different baristas, I see different people when I’m out at the event, the location changes, and I learn new ways to manage / prep / organize with every event that I do.


What do you like to do when you’re not working at Heine Brothers’?

I’m trying to be more intentional with my free time this year. When I’m not working any of my jobs I enjoy spending time with my partner, going to early morning Mysore (Ashtanga Yoga) and taking neighborhood walks through Crescent Hill in the evening. I love watching ballets at the Kentucky Center, and I just recently started taking art classes again.


You wear many hats in your off time! Tell us about being a Doula and how did you first decide to become one? 

When I was 19 my sister hired a Midwife and a Doula. I was specifically interested in Doula work because this person’s job was solely there to comfort, advocate for, and empower the laboring mother. I’ve always felt that I was born to protect and care for people. However, I did not think anyone would take a 19 year old Doula seriously (nor did I have any relevant experience), so I resolved to come back to that profession later in my life. At age 27 my best friend asked me to be her Doula. I started my training, and became certified within 6 months. This will be my 5th year as a Doula, and I just witnessed my 32nd birth on March 29th! 🙂



What do you love most about teaching Silque Yoga? 

I used to take circus classes at Turner’s Louisville when I first moved back to the area. I unfortunately injured myself and wasn’t able to perform anymore. Shortly after, I learned about Silque Yoga at B.You – using the same aerial fabric that I was used to, but incorporating it with yoga.

I started taking classes there so I wouldn’t have to give up aerial fitness all together, and eventually the owners asked me to be an instructor. I love teaching Silque Yoga because it’s different than what I do every morning in my own personal practice at Yoga East. The silk can often help people get into poses that are otherwise more challenging for them, like inversions or back bends. It’s also a super fun way to work out and stretch. I LOVE seeing my students challenge themselves and build strength with every class they take. 


You’ve had many, many interesting jobs in the past – looking back, which one really stands out to you as being  the most challenging/a significant learning experience? 

Right out of college I was a Field Instructor for a wilderness therapy program in Utah for troubled teenagers. It was an amazing experience – living in the desert and / or mountains, surviving off of only what we could carry in our packs, and teaching young adults to be self-sufficient – but it was also extremely challenging mentally, emotionally, and physically. That was 10 years ago. Looking back I had no idea what I was doing. I never learned how to separate myself from what the kids were going through, and in the end, it all became way too much for my sensitive-self to process.



Louisville Native or Transplant?

Native, but I moved around a lot in my early twenties – I’ve lived in Moab, Utah; Sedona, Arizona; Fort Collins, Colorado; and Kailua-Kona, Big Island, Hawaii. I moved back home almost seven years ago.


If you could drop everything and go on a trip anywhere tomorrow, where would that be? 

One of my traveling goals is to visit all 7 continents before the age of 50 (I visited all 50 states before turning 30). I have a lot of places I still need to check off, but the place I’ve been thinking about recently is Bali. 


Favorite HB drink & why?

I’ve had SO many favorite drinks in my coffee career! But, for the last two years I’ve consistently been drinking 8 ounce lattes with raw sugar in the morning, and then a tiny cup of cold brew to keep those afternoon-sleepies away.


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7 Comments for "Meet Your Barista: Erica, Events Manager"

Aunt Soni

Posted on Friday 4th May, 2018, 11:34am


WOW!! You’re so amazing!! I’m so proud of you!! And, to think, you’re actually my niece!! I’ve always loved and tried to protect you in any way I could.
Remember when you wanted to be a detective? Those were fun times!!
I LOVE YOU; take care, and know how wonderful YOU really are!!


Posted on Friday 4th May, 2018, 11:56am


Honey, I am so very proud of you and to think you are my daughter. It is so fascinating to see what all you have accomplished. I never expected you to come home to live, after all those cool places you lived in. The article and pictures are great.


Posted on Friday 4th May, 2018, 12:33pm


My cousin is just the BEST! I brag about you all the time and am just so happy you are part of my family. Super proud and happy for you. The world is simply greater because you are in it!!

Linda Taylor

Posted on Friday 4th May, 2018, 1:11pm


Congratulations Erica on all your achievements.
Knowing you thru your Mother and only for a few years, I am equally as proud of you as your family. What an amazing life you have had, and what an incrediable way in which you choose to help others….you are a blessing.

John Schuster

Posted on Friday 4th May, 2018, 3:05pm


Besides all the really cool information in the article, the best part for me was seeing your smiling face in the pictures. You have much to be proud of, and I am proud of you! Sparkle on girl. Much love, John


Posted on Tuesday 8th May, 2018, 5:17pm


You have all ways had a tremendous drive. I am very proud of you Sugar Face. Not sure my life and work resume would look as impressive as yours.
Bunches of love, Aunt Bonnie

Robert Maresz

Posted on Tuesday 29th May, 2018, 9:03am


My O-mage to that cool airstream!

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