Frequently Asked Questions

Do I have to pay by credit card?

No! You can pay with cash using the HB Perks app. To do this, in the app, go to:

  • Navigation menu –>
  • Manage Cards –>
  • Change Payment Method, then select None. This will remove your credit card, and allow you to pay in cash after you scan your app for loyalty rewards.


How does my gift card work with the HB Perks App?

HB Gift Cards are not currently integrated with the HB Perks app.

  • You can purchase a HB Gift Card with the HB Perks App to earn rewards.
  • Unfortunately you cannot pay with a HB Gift Card after scanning the HB Perks App to earn rewards.
  • At this time we cannot move your HB Gift Card balance over to HB Perks App credit. We’re hoping to be able to do this in the future.


What is Monthly Billing?

The HB Perks app may group your small purchases together, charging your card monthly. After your first month, your receipt may indicate that your card will be charged at a later time and will include your monthly billing date. This helps us keep processing fees down, and our savings is passed on to you with Heine Brothers’ Perks!


Can I opt out of Monthly Billing?

Sure! To do this, in the app, go to:

  • Navigation menu –>
  • Manage Cards –>
  • Change Payment Preference, then select Preload & Reload. This will preload $25 on to your account. When your balance dips below $10, it’ll reload another $25 to your account.

Want to opt out altogether and be instantly billed for each transaction? Send an email to with the message “I want to opt out of Monthly Billing”, and you are done! LevelUp will take care of the rest. You can also call 855-538-3542 to talk to a live person to opt out.


What if I do not have an iPhone or Android device?

No problem! Ask your barista for a QR Card on your next visit, and activate it online.  You will be able to scan it at the register just like the app.


What if I lose my phone?

The HB Perks app is powered by LevelUp, one of the most secure payment systems out there, so preventing unauthorized use of your account is simple. All you need to do is de-authorize your device, and the 2D barcode on your app will no longer work.

To de-authenticate your device:

  1. Log into your account here.
  2. Select Deactivate and follow the on-screen instructions.

This will reset your barcode and log out your account on all devices. To access your new barcode, you’ll have to log into the app again.


Do I have to pay with the HB Perks App to get rewards? Is it secure?

Yes – the rewards program and payment are tied together. All purchases made using the HB Perks app will be charged to the credit/debit card that you have on file. For questions on security, check out LevelUp’s Commitment to Security – it is top notch!


Who is LevelUp?

Heine Brothers’ has partnered with a company out of Boston to create the Heine Brothers’ Perks app and payment processing – LevelUp. LevelUp  is backed by Google Ventures as well as others and is a leader in mobile payments.


What other services are being offered?

The Heine Brothers’ Perks App is currently offered on iOS and Android. NFC, Android Wear, Apple Passbook, and Google Wallet support will be added in the near future.


Have more questions?

Contact us at with your questions, and we’ll get back to you ASAP!


Program Information | Activate Your QR Card | Online Access


Heine Brothers’ reserves the right to modify the Perks rewards program at any time.

FAQ updated 11/10/2014.

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