Seed to Cup: Understanding Coffee – register now!
We have teamed with IdeaFestival University on a new event!
Seed to Cup: Understanding Coffee
Join IF University and Heine Brothers’ Coffee for a journey to coffee’s origin without leaving Louisville. This interactive class will begin with an overview of the coffee landscape and supply chain that is invisible to most coffee drinkers and enthusiasts. As part of this class, participants will join in a formal coffee cupping led by Heine Brothers’ Roast Master, Alec Risch.
What is the best tasting cup? How are beans blended to achieve a distinctive flavor?
After deliberating on the process of making coffee, class participants will engage in a series of cupping and roasting activities to produce an IdeaFestival Blend available at Heine Brothers’ Coffee retail locations throughout Louisville. Don’t miss out on this unique opportunity to create coffee worthy of the IdeaFestival label.
Facilitators: Mike Mays, Founder of Heine Brothers’ Coffee and founding Member of Cooperative Coffees, will share his stories of 19 years traveling to origin and how the coffee landscape has morphed to where it is today.
Alec Risch, Heine Brothers’ Roast-master, will lead the group in a cupping and coffee discussion to identify the properties most desirable in the IF Blend.
Important Note: Participants are asked to arrive at 9:15 a.m. Each participant will take home a 12.oz bag of coffee they cupped and roasted that day.